Reach to most engaged Viewers through Facebook’s In-stream Video Ads

Publish By Digital Marketing 2019-06-20 0

Video is a powerful medium and its value to businesses is also increasing. Video marketing dominated in the field of internet marketing. Roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and an increase of consumption continue to padded video as an increasingly effective, engaging medium. It’s a train your business can’t afford to miss.

One of the top video advertising trend is Facebook In-stream Ads.

About In-stream Video Ads

In-stream ads = highly engaged audiences

In-stream video offers a great opportunity for brand advertisers to reach well-targeted, highly engaged audiences on Facebook and Audience Network. In-stream video is powerful because it can help you deliver a more complex marketing message that may require a person to pay attention for a longer period of time. Viewers watch ads in return for longer content, which can result in higher completion rates. And since in-stream video targeting is audience-based, viewers of the same video will see different ads depending on their interests. This course gives video advertisers what they need to know to get started delivering in-stream video ads.


In-stream video is ideal for reaching your brand objectives, and the following objectives support in-stream video ads. Click the headings below for information about each.

  • Video Views (Drive complete views and increase brand awareness)
  • Brand Awareness (show your ads to people in your target audience most likely to have interest in your product or brand.)
  • Reach (connecting with the maximum number of people in your target audience, optimized for the most efficient CPM)
  • Post Engagement (get more people to engage with your post or Page)

In-stream Ads Placements.


-stream video ads allow advertisers to place ads before, during or after video content. Across the Facebook family of apps and services, there are two in-stream video placements: Facebook in-stream video and Audience Network in-stream video.

How people watch (Video Consumption)

The ways people watch video is evolving, ranging from short on-the-go bites as they scroll through their Feeds; to slightly longer “lean-forward” views; to even longer, planned “lean-back” sessions. Since our mobile devices are always with us, people watch video on mobile differently throughout their day, so advertisers must adapt to effectively reach audiences in these very different viewing environments. Mobile video watching is no longer confined to shorter duration views, as medium (5–20 minutes) to long-form content (20 minutes or longer) now represents over 45% of smartphones video views.1 In-stream video ads on Facebook and Audience Network are an ideal way to reach this longer-viewing, or “lean back” audience.

Benefits of in-stream video ads

Reach people where they are

More than 100 million hours of video are watched every day on Facebook. In-stream video ad breaks give advertisers access to this vast and growing audience.

Increase longer view duration 

In-stream video ads are always followed by video content that people have actively chosen to watch, increasing the likelihood that people will watch the entire ad.

Reach targeted audience

People-based marketing allows you to reach your audience on in-stream environments on Facebook and on the other apps and sites where they're spending time, up to 88% on target.

Deliver in premium, brand-safe environments

Show your ads in content from pre-approved publishers and content creators. Tools to help you ensure brand safety include pre-campaign transparency, domain block lists, content category blocking, and the ability to buy Facebook and Audience Network placements independently.

For agencies, offering in-stream video ad services makes it possible to better serve clients (and stand out from the competition). The more video formats you can deliver, the more robust – and effective – campaigns you can deliver.