Video
is a powerful medium and its value to businesses is also increasing. Video
marketing dominated the field of internet marketing. Roughly 86% of marketers
are using video content to advertise, educate, and entertain. New formats and
an increase in consumption continue to padded video as an increasingly
effective, engaging medium. It’s a train your business can’t afford to miss.
One
of the top video advertising trends is Facebook In-stream Ads.
About In-stream Video Ads
In-stream ads = highly engaged audiences
In-stream
video offers a great opportunity for brand advertisers to reach well-targeted,
highly engaged audiences on Facebook and Audience Network. In-stream video is
powerful because it can help you deliver a more complex marketing message that
may require a person to pay attention for a longer period of time. Viewers
watch ads in return for longer content, which can result in higher completion
rates. And since in-stream video targeting is audience-based, viewers of the
same video will see different ads depending on their interests. This course
gives video advertisers what they need to know to get started delivering
in-stream video ads.
2: Target Ideal Customers
Reach
people that are truly interested in your services/products. In an effective
digital marketing campaign, potential buyers can be specifically targeted
rather than promoted to a general public who may not hold any interest. You can
set attributes like age, gender, geographic locations and interests to be
extremely specific, an option you will not find in traditional marketing.
Objective
In-stream
video is ideal for reaching your brand objectives, and the following objectives
support in-stream video ads. Click the headings below for information about
each.
· Video
Views (Drive complete views and increase brand awareness)
· Brand
Awareness (show your ads to people in your target audience most likely to have
an interest in your product or brand)
· Reach
(connecting with the maximum number of people in your target audience,
optimized for the most efficient CPM)
· Post
Engagement (get more people to engage with your post or Page)
In-stream Ads Placements
Stream
video ads allow advertisers to place ads before, during, or after video
content. Across the Facebook family of apps and services, there are two
in-stream video placements: Facebook in-stream video and Audience Network
in-stream video.
How people watch (Video Consumption)
Another
significant benefit of targeting an audience in digital marketing is that it
can increase the chances of your brand's conversion rate. Since you would be
reaching out to an audience with genuine interest, opportunities to increase
conversion rates would increase.
5: Spread out your business globally
The
ways people watch video is evolving, ranging from short on-the-go bites as they
scroll through their Feeds; to slightly longer “lean-forward” views; to even
longer, planned “lean-back” sessions. Since our mobile devices are always with
us, people watch video on mobile differently throughout their day, so
advertisers must adapt to effectively reach audiences in these very different
viewing environments. Mobile video watching is no longer confined to shorter
duration views, as medium (5–20 minutes) to long-form content (20 minutes or
longer) now represents over 45% of smartphone video views.1 In-stream video ads
on Facebook and Audience Network are an ideal way to reach this longer-viewing,
or “lean back” audience.
Benefits of in-stream video ads
Reach people where they are
More
than 100 million hours of video are watched every day on Facebook. In-stream
video ad breaks give advertisers access to this vast and growing audience.
Increase longer view duration
In-stream
video ads are always followed by video content that people have actively chosen
to watch, increasing the likelihood that people will watch the entire ad.
Reach targeted audience
People-based
marketing allows you to reach your audience in in-stream environments on
Facebook and on the other apps and sites where they're spending time, up to 88%
on target.
Deliver in premium, brand-safe environments
Show your ads in content from pre-approved publishers and content creators. Tools to help you ensure brand safety include pre-campaign transparency, domain block lists, content category blocking, and the ability to buy Facebook and Audience Network placements independently. For agencies, offering in-stream video ad services makes it possible to better serve clients (and stand out from the competition). The more video formats you can deliver, the more robust – and effective – campaigns you can deliver.
