Did you know that a whopping number of 2.71 billion people use smartphones as of 2019?
Digital Marketing is to promote your services/brand to a targeted audience through various digital platforms that are mainly based online. In the modern age of digitization, the best approach to reach your audience is to connect with them via online platforms where they spend quality time throughout the day. Business owners can achieve better results by infusing technology-focused strategies into their marketing plans.
However, the most essential element of Digital Marketing is to know exactly when and where to connect with your audience. There are many ways and methods to get a start at digital marketing; social media marketing, email marketing and search engine marketing are a few to name. These strategies would help your business in creating its brand awareness, tracking the marketing progress and targeting a specific audience.
Here are some benefits to understand “Why Digital Marketing is The Way Forward”1: Cost-Effective
Traditional marketing methods such as television and radio ads or newspaper ads can be quite costly for small/mid-size companies. While larger companies with bigger budgets may campaign more frequently, newly startups/entrepreneurs might find traditional marketing out of their league. This is not the case when it comes to Digital Marketing. Since budget-friendly marketing methods are available in digital marketing, smaller businesses can now compete equally.
2: Target Ideal Customers
Reach people that are truly interested in your services/products. In an effective digital marketing campaign, potential buyers can be specifically targeted rather than promoting to a general public who may not hold any interest. You can set attributes like age, gender, geographic locations and interests to be extremely specific, an option you will not find in traditional marketing.
3: Analyze Traffic & Plan Strategies
One of the major benefits of using digital marketing is the ability to track and analyse your results in real-time. When you are investing in a campaign you would need to know the result or effectiveness. Traditional marketing does not give you the opportunity to track real-time results, making it difficult to understand the attributes or the origin of the customers. However, in digital marketing, once a campaign is set out, you can easily track:
- The number of impressions, clicks, shares.
- The number of visitors to your website
- The source of traffic
- Time spent on your site
- Age, gender and geo-locations of the visitors and many more
This data would give you a better understanding of your marketing plan and optimize your campaign accordingly as you run it.
4: Improve Conversion Rate
Another significant benefit of targeting an audience in digital marketing is that it can increase the chances of your brand's conversion rate. Since you would be reaching out to an audience with genuine interest, opportunities to increase conversion rates would increase.
5: Spread out your business globally
Traditional marketing has its limitations in audience reach as it is confined to certain geographic areas. Since digital marketing takes place online, your brand will be accessible to a worldwide audience as well as connect with them easily.
You would be able to interact easily with customers by responding to their queries or comments with the help of digital marketing specialists. Building good communication with potential consumers builds publicity as well as brand awareness and trust.
6: Earn Trust & Build Brand Awareness
In the age of social media, people tend to trust brand information if it comes from a person they know. Social proof, testimonials and product reviews hold leverage on digital marketing. Posting creative content related to your brand and receiving likes and shares will spread awareness. The likes and shares from your audience will be visible to their friends developing brand trust and gaining potential consumers.
Let us be a partner in your brand development
At Horizon Technologies we believe in providing high-quality services without damaging your budget. Our in-house Digital Marketers offers services to mark your space in the online world. From a range of marketing options available as per your need, we have the tools to bring the world to your business.