The
current coronavirus pandemic is fuelling the decline of the economy. During
these challenging times, when operations are halted or conducted through remote
work, keeping your business alive can be daunting. As the spread of the virus
seems to be persisting, people are affected by health risks as well as with
financial complications. Companies worldwide are laying off employees and daily
wage workers are unable to earn even a measly income, the world as a whole is
taking a toll.
If
you are a business owner, it is important that you follow the precautionary
measures advised by the government to ensure the health and safety and to
contain the spread of the COVID-19 to your staff and clients.
Maybe
you have completely closed down your business operations or you may have
initiated a work from home setup, how can you maintain healthy relationships
with your clients/customers during this crisis? How can you keep your business
ready to continue with regular operations once the crisis is eliminated?
Despite
the pandemic, it is during this period that businesses should invest in
innovation and deliver customer needs. Even during the lockdown, keep your
business relevant by following these steps to sustain, innovate and invest in
your business digitally.
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Review Your Online Business Strategy
As
the lockdown has forced many businesses to shut down their operations some
sectors such as travel, hospitality, entertainment, etc. are facing a drop in
demand. This is why as a business owner if you have not ventured into the
digital world so far, you should make your move now. If you have already built
an online business presence for your brand, then it's about time that you start
developing/updating your online business strategy.
According
to Harvard Business Review, Chinese cosmetic company Lin Qingxuan closed 40% of
its stores, but they redeployed more than 100 beauty advisors into digital
platforms and achieved 200% growth compared to the previous year's sales.
Therefore,
during the lockdown and the pending crisis don't let your business face the
impact, instead, stabilize your business with alternatives through digital
marketing strategies. Horizon Technologies have been
providing effective Digital Marketing services for quite a while and that’s why
we know what's best for your business in times of need.
Promote Your Online Business to a Targeted Local
Audience
Google's
initiatives requesting businesses to update their My Google Business Profile
with current and accurate information is a great opportunity to gain better
insight into local marketing. Updates include fields like business description,
change of business hours, publish a post and update contact info. By providing
this information, businesses such as yours can inform your customers/clients
about the precautionary measures placed during the current crisis. This action
can apprise customers to do business with a responsible company like yours.
Also,
if your business lacks a local presence, this is a great chance to develop it
through local SEO marketing.
Curate and Sell Online Content
Lockdowns
and isolations all over the world have shot up social media usage. This boost
in social media has driven the online content demand and grants businesses
opportunities to capitalize proactively.
Social
media posts, videos, blogs, etc are a few sorts of online content that you can
easily invest in to spread brand awareness, develop engagement and generate leads
for your business.
With
home isolation in place in the majority of the countries, online streaming
giants like Netflix are moving towards the expansion of their business in order
to reach the masses. Your business too can benefit from curated content developed
in accordance with the current trend and shared through the right digital
platforms by our team of experienced analysts, content creators and digital
marketers.
Engage With Your Customers Via Social Media
Campaigns
Be
it scrolling through the newsfeed or clicking on the "heart" of a
favourite post, people are active on social media now more than ever whether to
stay updated on the latest news about the coronavirus or to divert their minds
from the lockdown.
If
your business is struggling to reach your customers/clients right now, taking
your business to the audience at home can make a big difference. Investing in
social media marketing can increase the chances of reaching a targeted audience
who have a genuine interest in the service or product you deliver.
Surpass
this momentum of crisis by innovating your business approach to utilize the
perks of the digital world. Go Digital and see your business thrive even
through the current pandemic.
Contact
us on 0333-0666176 or email us at [email protected] for more
information on how Digital
Marketing can be beneficial for the survival of your business.
