Landing Page Developer (ZR-292)

We are seeking a talented and experienced Landing Page Developer with a strong background in digital marketing. The ideal candidate will possess expertise in WordPress and ConvertKit platforms, coupled with a deep understanding of digital marketing strategies and best practices. You will play a pivotal role in creating high-converting landing pages and optimizing them for maximum effectiveness in driving lead generation and customer acquisition.

Responsibilities:

• Landing Page Development: Design, develop, and implement visually appealing and highly functional landing pages using WordPress and ConvertKit.
• Digital Marketing Integration: Integrate landing pages seamlessly with digital marketing tools and platforms, including email marketing software, CRM systems, analytics tools, and more.
• Conversion Optimization: Continuously monitor landing page performance metrics and conduct A/B tests to optimize conversion rates and improve overall campaign effectiveness.
• Content Creation: Collaborate with the marketing team to create compelling copy and engaging multimedia content for landing pages that resonate with target audiences and drive action.
• Responsive Design: Ensure landing pages are mobile-responsive and optimized for various devices and screen sizes to provide a seamless user experience.
• Analytics and Reporting: Generate regular reports on landing page performance, including key metrics such as traffic, conversions, bounce rates, and engagement, and provide insights and recommendations for improvement.
• Stay Updated: Stay informed about the latest trends, tools, and technologies in landing page development, digital marketing, and web design to continuously enhance skills and knowledge.

Requirements

• Proven experience in landing page development, with proficiency in WordPress and ConvertKit platforms.
• Strong understanding of digital marketing principles and strategies, including email marketing
• Proficiency in HTML, CSS, and JavaScript, with the ability to customize landing pages and implement tracking codes as needed.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills and the ability to interpret data and derive actionable insights.
• Creative mindset with a keen eye for design and user experience.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a focus on delivering high-quality work.